Conversion rate is one of the most important aspects of every eCommerce business. With more than 820,000 active Shopify stores, there is fierce competition in this field. 

There is no single growth hack that can turn your Shopify store profitable overnight. 

However, there are several techniques which when implemented correctly can gradually increase your sales. Here are the top 17 ways to improve the conversion rate of your Shopify store

Before we dive into the subject, riddle us this: what happens after conversion? In most cases…nothing. But in best-case scenarios? Retention.
Do you want to learn more about retention and get the ultimate strategies on improving Customer Lifetime Value?
Then join the CLV Revolution! This September (22-23), we’re organising the first-ever global event centered around Customer Value Optimization.
Join us and 30+ global experts in eCommerce and get actionable insights on how to grow your eCommerce business in 2022 and beyond! 
Click here for more information and pre-register today!

 

Highlight Product Benefits Clearly

People buy products that solve their problems or make their life comfortable. Thus, it is crucial to explicitly highlight product benefits.  

Avoid copy-pasting the description provided by the manufacturer. The product description gives you a great opportunity to integrate SEO keywords and highlight the reason why someone should purchase it. 

For instance, if you sell food products, then you would want your customers to know if a certain item is made from certified organic ingredients or that they’re 100% cruelty-free. 

Here’s a real example from Jadon. They’ve highlighted the product benefits explicitly, i.e., providing more protein, low saturated fats, etc. They have also listed the key details of the item, such as dairy-free, gluten-free, etc. 

jadon product benefits

Highlighting the different features of the product, especially the USP can significantly increase the chances of conversion and reduces return requests. 

Leverage Personalization

Personalization is the key to increasing sales funnel conversions. 51% of consumers expect eCommerce websites to anticipate their needs and make relevant suggestions. Marketers see an average increase of 20% in sales when offering personalized experiences. 

One of the best ways to leverage personalization is by using data science skills. Data science allows you to divide your customers into micro-segments based on various variables, like gender, age, browsing behavior, purchase history, and spending habits. 

It can help predict what a customer is most likely to buy next, so you can show the exact products, thereby increasing conversions. 

Another way to use personalization is by using a product personalized recommendation app that automatically recommends products to each customer.